3/ Professional Photography (+ Bonus Video & Floor Plans)
Can someone tell us why a Listing Agent doesn’t invest in the best? It blows our minds.
There is NOTHING more critical to your Listing package than your photographs. Hand’s down. Time and again. We don’t care what market we’re in – the images are what stop buyers and their agents in their tracks and get them moving into action.
Action produces showings. And showings produce offers.
When interviewing Selling agents, ask to see their listing portfolio and inquire about their photographer. Study photos. Find out which brokers invest in great photography. And the same applies to video and professional floor plans.
Trust that we have sold very average, cookie-cutter properties leveraging gorgeous photography and video alongside best-in-class staging & design. Take a look at our before and after images if you don’t believe us.
The creative elements of your listing are just as integral as price and offer strategy. Your home deserves the best of the best (now more than ever).
4/ A Digital Advertising Strategy
So, you’ve done everything right. Your expectations align with market realities. You’re comfortable with your pricing strategy & have committed to a lengthier sale process. Your property is impeccably staged, styled and photographed.
So what’s next? Your property to be seen. The more eyeballs, the better. Remember, you only need one buyer. So, let’s go fishing.
What’s the best way to reach a massive audience beyond Realtor.ca and House Sigma? Hands down, it’s targeted and paid social and digital advertising.
Find out how your listing agent maximizes digital tools and what percentage of their marketing budget is spent on social advertising. Ask to see samples of their former ads and inquire about their expertise, knowledge and results. You gotta pay to play when it comes to successful digital advertising campaigns.
At Fox Marin, we take our sponsored advertising very seriously and will ensure targeted ads are running across all social platforms. Coincidently, great listing photography and staging play a significant role in digital performance (it all adds up, my friends).
5/ Local Expertise & International Reach
In this business, relationships matter more than ever – especially when Selling in a market responding to micro & macro economic influences weekly.
Your listing agent’s network and local expertise impact your sale’s outcome. They should be tapped into your neighbourhood’s real-estate activity and have proven relationships with agents that work in the same neck of the woods.
It’s much easier to structure and negotiate a deal with an agent you know and trust than with your husband’s cousin, who has a real estate license (gosh, who doesn’t these days?).
Additionally, it’s always worrisome to us when agents market themselves as GTA experts – how is that even possible? Just think about it. How can you simultaneously be an expert in Mississauga, The Beaches and Yonge & St. Clair?
In addition to local connections and knowledge, your listing broker should have access to International buyers and advertise accordingly. We have sold many properties to families relocating to Toronto or parents with children attending a downtown university who need a place to live for school.
Your broker’s local and international reach should matter – optimizing the potential of finding the right buyer in today’s current conditions means leaning into all of the marketing tools a great broker can offer!
6/ Expert Brokers & A Supportive Team
Maybe we sound like a broken record, but your choice in Listing Broker will pay off. This isn’t the time to hire your best friend, uncle or niece to sell your property.
Now, more than ever, experience matters.
Seek out Brokers that have a wealth of knowledge, expertise and experience. Ask questions about their former listings, sales statistics, infrastructure and team.
It will be much easier to sell your property with a professional agent and team in today’s changing market. This is a given.
Look for Brokers that can effortlessly tackle the marketing strategies outlined above – ones that can go above and beyond and stretch themselves to come up with creative solutions to negotiate a win-win.
If you are interested in interviewing agents and need some ideas about what to expect, check out our recent article about the Seller’s Listing Presentation. You’ve got this!
To summarize, here are Cole’s Notes to our Top Six Marketing Strategies to Win in a Changing Seller’s Market:
- A Polished Pricing Strategy
- The Importance of Staging & Design (more than ever before)
- Professional Photography (+ Bonus Video & Floor Plans)
- A Digital Advertising Strategy
- Local Expertise & International Reach
- Expert Brokers & A Supportive Team
If you have any questions or additional comments, please direct messages our way to us anytime. We would love to hear from you and ensure you’re set up for success – we’re at our 5-Star best when you’re stuck between a rock and a hard place.
Contact Us (We’re Nice).
