Top 5 Before and After Transformations to Inspire Every Seller
If you haven’t noticed, the Toronto Market has gone bananas! In fact, it can be buckwild out there! And, yes, if you want to sell your property using upside-down iPhone photos to showcase your dirty laundry, toilet bowl cleaner and hideous Venetian blinds, you probably could. Sadly, that’s the truth! But what if your brokers were actually doing their job? Instead, what if they become your partner to brand and market your property to sell for top dollar? That means adding value and doing things the right way. In our world that is the only way. At Fox Marin, it’s imperative that we are super creative and hyper-strategic. So, every property we sell is marketed in its very best light – both on and off screen! And, you can see it for yourself. Our before and after transformations speak to our very commitment.
Take a look at our top five BEFORE and AFTER shots from last year’s Sold Portfolio. You’ll get a sense of where things start and finish when we partner with our sellers for those big-time wins! We never want you to feel shy about using our services, because trust us…we’ve seen it all!
FM Staging Nuts and Bolts
If you’re thinking about selling your property, you want to do it right. You only have 2.7 seconds to make a first impression. And, this starts with staging. Here’s why:
- A staged property will sell, on average, 17% higher than a home that is not staged
- Over 90% of buyers decide what homes they want to look at based on online photos first
- Most buyers form an opinion about a property within the first 7-10 seconds of arriving
Now, when it comes to staging with Fox Marin, we carry over $300k worth of staging inventory. This way, we have the ability to style your home at no over and above cost! And, we happen manage all of the dirty work, so you don’t have to with a dedicated Design and Project Management Division.
Top 5 Before and After Transformations to Inspire Every Seller
You might be thinking, do I really need to stage my property before selling it? The answer is, yes. Yes, you do. And because we truly believe this, we’re sharing our top five before and after transformations to inspire every seller out there! Take a look.
1. Complimenting the Already Stunning
Even architecturally beautiful homes can use a little “staging love” to increase the value of the sale, in addition to shaving off the time spent on the market. We collaborated with the seller and proved that, when you match the quality of the build with the right staging, magic can happen. You can transform a space so that even the most discerning of buyers can envision themselves as an owner.
Wallace Emerson | Price Point: $1.4M
2. A Cosmetic Reconfiguration and a Little Stylin’
We re-worked this challenging den space by removing the existing closet. Instead, we built out a dedicated media area to better service the overall floor plan. Upon removing the closet, we painted the wall black and added the floating shelves. This condo went from drab to fab overnight – not to mention the six offers and record-breaking sale!
Canary District | Price Point: $600K’s
3. Bringing the Miami Heat to Toronto!
When you’re selling a luxury property, it’s imperative that no detail is overlooked, including closets, light fixtures and highly coveted outdoor space. This stunner of a home featured unobstructed, panoramic lake views and a 690 square foot wraparound terrace with deep lounge vibes. Our job is always to create “can’t live without” features of a home. So, we stacked this terrace with non-stop planters, greenery and outdoor pillows. We also shot the property in twilight hours giving it some Miami heat!
Liberty Village | Price Point: $1M+
4. Putting the Extra Into Ordinary
We cleaned, painted, repaired and staged this previously tenanted property in just one week’s time. This West End loft required some tender loving care to highlight its remarkable 13’ ceilings, extraordinary living space and unique private entrance.
Roncesvalles | Price Point: $600K’s
5. Turning Typical to Atypical Overnight
Our design team brought their A-Game and rocked it out! Talk about a bedroom makeover that’s now fresh, clean and stylish! We loved the layered prints over the bed and cute, white desk tucked off to the side to complete this swipe twice before and after.
Bloor West Village | Price Point: $500K’s
Our FM Promise
What’d you think of our before and after transformations? If that wasn’t enough to convince you to stage on your own, here’s why you should stage with Fox Marin:
- We work with all our sellers at every price point to optimize and market their space
- Our wide selection of art, decor and various design elements are brought in to maximize the space for both photography and video
- Our mixed selection of inventory is sourced from West Elm, CB2, Urban Barn, Design Republic, Crate and Barrel, and local boutique furniture shops
- We have a giant warehouse packed full of merchandise at our disposal to take the ordinary to extraordinary at no cost to our sellers
- You’re welcome to visit our space anytime to check out the goods!
It just so happens that we like what we do (“love” seems a little overused in real estate), and we think we’re pretty good at it. What we do know for certain is, we’re proud of every single listing we have brought to the market – a little sweat equity goes a long way.
Though things get a little crazy at times, we do laugh a lot!
Putting Our Backs Into It
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This article is written by Kori Marin, Managing Partner and Broker at Fox Marin Associates. With a passion for Scandinavian design and all-things-Toronto, Kori brings her own brand of charismatic energy, creative integrity, and expertise to her work.
